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Earlier this summer Target announced that they will be bringing 12+ exclusive new brands to Target stores. Two of those lines are now available in Target stores and online at target.com. There is the A New Day clothing line for women and Goodfellow & Co for men.
I know some of you expressed your sadness for the fact that the Mossimo and Merona brands are being fazed out. I have seen the A New Day line in stores and I personally love it. There are so many great sweaters, jackets, dresses, skirts, shirts and more. Here are a few of my favorites from this line:
I think this Ruffle Bomber Jacket is super cute. I like how the ruffle dresses it up a bit.
This Cocoon Cardigan is great and I love that is available in 10 different colors.
My daughter fell in love with the Embellished Military Jacket. It did run a little on the big side. She normally wears a small and she had to go with an XS.
This Quilted Jacket was another favorite. I personally love the burgundy color, but it comes in five other colors too.
I’m not usually a fan of yellow, but this Pleated Midi Skirt is a pretty version of yellow. It also comes in Navy if yellow isn’t your thing.
There were several dresses that I would love to own and I don’t normally find dresses I love at Target. I thought this navy Pleated Trim Midi Dress was pretty.
I like the peplum on this Pintuck Flounce Blouse. I also like that the light grey color can go with just about anything.
I adore this Ribbed Knit Scarf, it would be great for the fall weather that will be there before you know it.
I would love to hear your thoughts regarding this line. Do you love it, like it or wish it wasn’t replacing the previous line. Please share your thought. If you have a favorite piece, please let us know!
The animal print cardigan sweater was my favorite. It was a heavier weight than the others and bonus it is available in plus sizes. I haven’t picked it up yet because Florida is still two miles from the sun hot right now and I am likely to see a discount before I new something warm. I did order some shoes and pants that didn’t show as available in any of my local stores. Would love to hear how some of the darker denim pieces wash up.